Spring Collections

There must be an issue with the multiverse. Mahira Khan was not supposed to be considered a good actor by any standards of the infinite universes. Yet here she is pretending to be a super star, popping up in every pointless TVC ever. “Kapray humaray liay kia kuch kartay hain, hum inn k liay kia kartay hain?” Kill me if this isn’t lame. All she can do is make a cry face without actually crying, that she’s been doing since Humsafar. If this is good acting then Pakistani dramas are overflowing with it. Anyway taking today about these kapray that do so much for us. On my way uni I’ve been counting billboards for a couple of days (because I am cool like that) and here’s the ad situation from Saddar to Defense Gate 3.

Amazon Mall-5, GulAhmed-4, Firdous-4, Khaadi-4, Ethnic (Outfitters)-4, Nishat-4, J.-3, AlKaram-3, Stylo Shoes-3, Sana Safinaz-2, Bonanza-2, Zara’s (Ittehad) -1, Maria.B-1, Servis-1

I may have missed a few but notice a pattern here. The clothing brands have taken over the billboard game with their spring collections. Every brands wants more eyes on their ad while trying to balance the count with their competitors if not top it. I have not seen a billboard war so fierce since the Paint ad wars of 2014. Allah save Pindi. First the schools and beauty parlors, and now boutiques are opening in every corner. (No rhyme intended) If monsoon does not flood this city first, these ads will. Or may be I am over reacting.

BTW what’s with this new brand, Muzlim? More like Mulzim…get it? Sigh. God I am funny. Tears. Laters 🙂

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