Thor Ragnarok teaser is already the most viewed trailer on YouTube in 24 hours. It is well deserved because the amount of money shots here are insane even for a trailer and its a teaser. Here is how this trailer promises to fix issues and hint bigger things form Marvel:
- Finally a good Thor movie, hopefully. The last two were not particularly good.
- Hulk’s previous movies were plain bad and since Hulk is not getting another one, this might be the best chance for him to shine and it looks like he will smash.
- Color Grading. Many have criticized Marvel for its washed out grey color grading. This trailer shows a world full of bright colors and design reminiscent of Guardians of the Galaxy, which is a step in the right direction. (DC movies has it worse as it’s hard to see anything with all the darkness. Wonder Woman trailers show they are addressing this problem but at the same time the JL trailer still looks a little too dark.)
- New Genera. Thor Ragnarok looks fresh because it is more like a buddy road trip interplanetary space adventure story.
- 2 birds with one stone. Hela resolves Marvel’s villain problem and strong female character issue at the same time. One can’t get any stronger than Hela when Thanos, the most powerful being in MCU rn, is destroying half the universe just to impress her. Also she can’t be killed so I think by they end of Thor 3 she will probably leave Asgard or go back to her domain, hell for a short time because she has a big role to play in the infinity war movies. I am still not over how Cate Blanchett says ‘Asgard is dead”. She was made for this role.
- Music is better. Marvel is blamed for not having music memorable enough. GotG vol.1 sound track had a big part in it’s success and looks like Thor 3 is following the footsteps. Electronic media worldwide has learned the art of using nostalgia to it’s maximum effect from TV ads to trailers but Marvel just does it better. As the demand is high, soon there will be a new job of song scouts, people who find the right nostalgic song for your ad campaign.
- A good trailer. James Gunn has already called it the best MCU trailer when all his GotG trailers are just as good. MCU have had many amazing ones but so far DCEU had better with all Suicide Squad, Batman vs Superman and Wonder Woman trailers. This however might be the best comic book trailer yet. Hope the movie is just as good because I am not very confident about its writers. They have a bad record. Fingers crossed.